ORTELLADO ESPÍNOLA, Milagro Luján; BLANCO BARRIOS, Alejandro; DEL CASTILLO SAMUDIO, María Belén; KWAN CHUNG, Chap Kau. Marketing Social en Paraguay: Empresas que fomentan el Consumo Responsable: Social Marketing in Paraguay: Companies that promote responsible consumption. Revista Internacional de Investigación Empresarial, [S. l.], v. 2, n. 1, p. e2025007, 2025. DOI: 10.65740/yan6eg32. Disponível em: https://revistas.posgradocolumbia.edu.py/index.php/riie/article/view/160.. Acesso em: 14 may. 2026.